The road of energy storage power to the sea, explosive growth of 10 times!

On the vast grassland, under the vast starry sky and in the open valley, a group of young people can be seen drinking under the tent everywhere. This is one of the hottest activities in recent years - outdoor camping

With regard to the rise of camping economy, the popularity of this lifestyle has also led to the unprecedented growth of many outdoor categories, such as outdoor mobile power.

Data shows that during the "618" period this year, the turnover of outdoor mobile power increased by more than 10 times year-on-year. Nowadays, portable energy storage is very popular both at home and abroad, and has spawned many brands and products, becoming an irresistible emerging force in the consumer army.

Why can the portable energy storage category grow against the trend against the background of low consumption?

What are the leading brands in the portable energy storage industry today?

What is the progress of portable energy storage brand on its way to sea?

As the name implies, portable energy storage products mainly focus on portability. This kind of energy storage power supply is equivalent to a small portable charging station. It has the characteristics of light weight, large capacity, high power, long life, and strong stability. Therefore, it is often called "outdoor large-sized charging treasure".

It is understood that portable energy storage products can supply power to mobile devices, drones, electric heaters, air conditioners and other equipment without power grids, and provide consumers with portable green low-carbon energy solutions. Therefore, in the context of the popularity of outdoor sports, such products are very popular with consumers and have become a must for people to travel and exercise.

1. Outdoor travel and camping are popular, and the demand for mobile power is growing

Nowadays, outdoor sports and outdoor camping are at the consumption outlet, and the global outdoor market is growing, and the market scale is growing.

According to the statistics of e-commerce industry in Statista, the global camping equipment market will reach 15.2 billion dollars in 2021. The number of camping families in Europe and the United States alone reached 86.1 million, and the camping penetration rate exceeded 65%. At the same time, the core market size of China's camping economy will reach 74.75 billion yuan in 2021, with a year-on-year growth of 62.5%.

The higher the frequency of outdoor sports and travel, the more demand for outdoor mobile power. Therefore, many portable energy storage products have become the daily necessities of such people, and the number of buyers has also increased.

2. There is a large demand for electricity in Europe, America and other countries

It is reported that the global portable energy storage market is mainly European and American countries. On the one hand, the frequent occurrence of natural disasters in some parts of Europe and the United States has led to an increase in large-scale blackouts and power shortages; On the other hand, some regions in Europe and the United States have developed outdoor industries, with strong demand for outdoor mobile devices and power supplies.

Therefore, the portable energy storage industry has room for development under the stimulation of emergency preparedness and large demand for outdoor electricity in Europe and the United States.

When the portable energy storage power supply is exported to EU countries, CE certification and RoHS certification are required. If it has wireless charging function, CE-RED certification is also required; If it is exported to the United States, it needs to do FCC SDOC certification and UL certification. If it has wireless charging function, it needs to do FCC ID certification. If it is sold in Amazon, it needs to do Amazon UL2743 standard test report.

European market: CE certification, CE-LVD, GS certification, TUV mark certification, CB certification, Nordic (Nemko, Semko, Fimko, Demko), BSI, GOST, OVE, IMQ, KEMA and other European national certification marks;

Asian market: EK mark, MIC, PSE mark (diamond, round), PSB certification, SASO certification, CCC certification, CQC certification, BSMI certification, KUCAS certification, etc;

North American market: UL+CUL, FDA, CEC, cTUVus, cETLus, cCSAus, etc;

South American market: IRAM certification, NOM certification, etc;

Australian market: SAA, etc;

African market: SONCAP certification, SABS certification, PVOC certification, etc.

EMC EMC certification project:

European market: CE (EMC, RTTE), E/e-Mark and other European national certification marks;

Asian market: MIC certification, VCCI certification, etc,

North American market: FCC (Verification, Doc, ID), Canada IC ICES, etc;

Australian market: C-tick certification, etc.

UL test standard:

UL62368: ITE products

UL62368 (UL6500, UL1492): AV products

UL1310: Linear power products

UL982: Motor type household food processor

UL2089: Car Charger

UL1004: Electric motor

CSA test standard:

C22.2 No.12/No.74/No.223/No.950/No.1335.1/No.1335.2.14

C22.2 No.1335.2.9/No.64

CE-LVD, TUV&GS, CB, KC, PSE, SAA test standards:

IEC/EN 62368-1

IEC/EN 60335-1, -2-X

IEC/EN 61558-1, -2-X

IEC/EN 60598-1, -2-X

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